Every few years, Cadbury run a competition for the public to become their own chocolate flavour inventors by submitting their ideas with a chance to become the next Cadbury Inventor. 

The two finalists of this year were Gillian's Coconutty flavour, and Shannon's Honeycomb. I was briefed to create an animated social media campaign to highlight the two finalists in the battle to win first place. This campaign launched across Instagram, X/Twitter and banner ad formats across the internet.